Prior to Panda 2.2 all you had to have was well optimized content, off-site back-linking and onsite SEO optimization. To excel in Panda 2.2, your company must now approach each of these keys of SEO with a strategic, more proactive and ”keep it real” strategy in the way of having it be user friendly.

Before, the SEO approach of most companies was by building good content, doing targeted keyword research, having an extensive linking foundation, and making search engines aware of their websites. Now, you cannot only optimize for search engine’s algorithms and crawlers which used to determine quality and relevance. And by quality and relevance, I mean your company’s website’s ranking. Now, you must optimize your website for your users also. Google algorithms still have a high importance, however, now what users think of your site is more important to your ranking than it used to be.

Los Angeles SEO Company is advising its clients to “make your viewers Raving Fans.” Readers must fall in love with you and your website. If viewers fall in love with your site and then trust your company, they will share it with their family and friends (the now infamous +1), when they do, you’ll see higher rankings on Google.

Don’t forget the ever increasing importance of social media and social media integration. Everything your company does on the Internet impacts the search engine rankings. This is why you need an even more inclusive, updated SEO Strategy than before. This is why Los Angeles SEO Company is the #1 place to go for your updated SEO strategy.

You must know that the designs of your website and user experience are inseparable. You must have an appealing layout and design for your users. This is no more important for any given page of your website. They should be equal in terms of content, design and overall quality. Los Angeles SEO Company has always advised an SEO strategy that good, quality content is KING. It is essential for you to rank your website.

Now, just having unique, useful and well-written content is not enough. Your content also needs to be engaging to your prospective reader. You should also add relevant photos and instructional videos to better relate your website to your viewers. Again your main goal is to generate additional links through word of mouth, or as the internet would have it, by referral/liking/+1ing of your website by the users sharing your content on social media websites such as Google +1, Twitter, Digg, StumbleUpon, and the Los Angeles SEO Company favorite, Facebook.

The Primary metrics you want to target optimizing are: high browse rate, a high time on site, low bounce rate, high CTR from SERPs, and diversity in search engine and direct traffic. So make sure people are clicking on your link from Google, Yahoo, and Bing search engines. Once they do, they need to spend time browsing on your site and clicking through your pages.  Los Angeles SEO Company can make these metric easily attainable and tune them as your SEO Strategy evolves.

The Panda 2.2 update and future updates to come is really Google trying to better satisfy web browsers with Googles results to their searches. They believe they can do offer the most relevant results with the best quality for the searcher with this update. Your goal should be to make sure your website has high quality and, in a readable user friendly format, the content that is most relevant. Optimizing for Panda 2.2′s  new metrics along with a focused SEO strategy to increasing the reader’s satisfaction with your content, you can greatly benefit you in the new Panda update and any future more aggressive updates from Google (and there will be more).

Find out more!

1. Get your Free Report on “10 Basic SEO Tips to Triple Your Traffic!”
2. Also schedule a free consultation with Los Angeles SEO Company owner Allen Wallace.

Allen Wallace is the founder of Los Angeles Marketing, Los Angeles SEO Company, and Wallace Hagler Marketing Associates. He has over 15 years experience in Information Technology and Internet & Traditional Markeing. Find out how to triple your sales through use of his Amazing Four Step Method.